BROADSPIRE LAUNCHES PINGWORX, A NEXT-GENERATION INTEGRATED WEB AGENCY
LOS ANGELES (December 18, 2006) - BroadSpire, Inc. (www.broadspire.com), an award winning managed IT services provider, today announced the launch of PingWorx (www.pingworx.com) an Integrated Web Agency that provides comprehensive Web development, management, hosting, and marketing services for fast-track start-ups, mid-sized businesses, and retailers serious about online success.
PingWorx provides a fully integrated solution to fix the old, broken model of website management: vendor contention, costly yet incomplete packages, constant up sells, and a big lack of integration. Built upon BroadSpire's vast technology infrastructure, offshore operations in India, and knowledge culled across thousands of customers, PingWorx provides the best of online marketing, design, mechanics, and support as one integrated service for One Clear PriceTM.
"Over the last ten years we've been listening to and learning from the experience of customers that worked with multiple firms to manage their Web presence," said Suresh Srinivasan, CEO of BroadSpire. "We kept hearing how difficult it was to achieve results. The branding agency couldn't work with the design firm. The development firm couldn't build a load-balanceable website. When the website came under heavy load it crashed. All the while costs skyrocketed. With PingWorx we set out to create the agency mash up of the best Web talent in the world, atop a global managed hosting operation, offered at a clear, fixed price… one company that is held accountable."
"I am simply amazed that one company is able to pull off what PingWorx can," said Chris Salyer, CEO of CD Warehouse. "It is often very difficult to find competent companies that host, develop and design. My relationship with PingWorx has been very positive. "
"Navigating Web 2.0 is becoming increasingly complex," continues Srinivasan. "Companies want more than Web design. They are looking to build online communities. They want to become leaders in long tail ecommerce, tap viral marketing, promulgate user generated content, and improve search engine positioning all at the same time -- and on a tight budget. The promise of the Web is clear, yet there has been no reliable company serving this segment. I'm excited to help usher in a new era in Web development that echoes the Web 2.0 ethos."
PingWorx was launched after two years of R&D and significant expense in building, expanding, and integrating three groups across three continents. PingWorx is a comprehensive, single source service that includes branding, high design, offshore Web and application development, scalable hosting, SEO, direct response marketing, and 24X7 support.
About BroadSpire
Founded in 1996, BroadSpire (www.broadspire.com), is a leading managed IT services provider with offices in Los Angeles, London, and Chennai. BroadSpire has earned the trust of thousands of companies worldwide, including BP Amoco, NBC, Yale University, Wells Fargo, Paramount Pictures, and Hewitt Associates. BroadSpire is a three-time member of the Deloitte & Touche Los Angeles Technology Fast 50, displaying the region's fastest growing technology companies.
About CD Warehouse
CD Warehouse is actively engaged in the franchising and ownership of entertainment stores all across the United States. With stores from London to Bangkok to San Diego to Orlando, CD Warehouse continues to be a driving force in the entertainment business. CD Warehouse is owned and operated by Magnolia Entertainment, LLC and is headquartered in Oklahoma City. The franchise system operates under the names CD Warehouse, Disc Go Round, CD Exchange and Music Trader and there are currently over 150 retail stores in the United States alone.
Contacts
Madrim Kusumadewi
BroadSpire, Inc.
213-986-1085
mkusumadewi@broadspire.com
